Showing posts with label culture jam. Show all posts
Showing posts with label culture jam. Show all posts

Monday, June 28, 2010

Mashup vs Remix - a tale of two text types

What are the similarities and differences between these two moving image commentaries? Below are some definitions and interesting examples.

A Remix - is an alternate version of an original source, a newly created version from source material. Elements are re-assembled in a new way.

A Mashup - is a version using multiple sources sometimes with little or no relation, often lampooning or referring to another text or source. It is a derivative work with properties of intertextuality where a texts' meanings are shaped and informed by other texts.

This bricolage idea of use what you have is not a new one, but with the easy availability of multiple texts and technology, the remix and mashup are moving from messages passed between peer groups into broader realms of social commentary and education. Aided by the speed of social networking, they can move from one phase to another in a matter of hours.

A Fair(y) Use Tale by Eric Faden - a remix illustrating copyright law, derivative but not lampooning. It's a great example of remix explaining Fair Use and Copyright law. Note that he cites his sources at the end.



The measurements for fair use involve elements of criticism, news reporting, teaching and parody. Keep these in mind as you review the following pieces below.

Once Upon a Time in Afghanistan - Jason Stakeman's remix incorporating mashup techniques intended to educate the viewer about the war in Afghanistan as well as comment on American foreign policy and culture. It compares the US invasion with the westerns of John Ford.






Edward vs Buffy - a remix by Rebellious Pixels/Jonathan McIntosh lampooning the romance genre in a mashup style and commenting on male/female relationships.


And another by Rebellious Pixels - a remixed commercial for a popular SUV.


Here's a mashup lampooning the Twilight series and the music video Wanted Dead or Alive that was created to market fake engagement rings by Ms. Taken.



Here's a mashup of a mashup - the Hitler video parody. Using a clip from the 2004 German film Der Untergang (Downfall), these videos number in the hundreds at least. Seeing Bruno Ganz as Hitler rant about current events and setbacks seems to have an endless appeal. The film's director Oliver Hirschbiegel seems to get the spirit in which they are presented, while Constantin Films, the production company, has requested the videos be removed.

Thursday, May 13, 2010

Re-blogging, like re-tweeting, only bloggier

Here is what I call a "conversation starter" I wrote that was published today on EatTheOther - which is a blog built around the intersection of digital literacy, education and the hypertext mash-up.

The argument for new media in education - how the digital literacy movement is changing the way we think about things.

With the explosion of new methods of distribution for both static and moving images as well as hypertexts, a significant paradigm shift has occurred in communication. Anyone with access to the internet can create , report, comment, remix, distribute and culture jam a variety of texts and discourses in an eclectic mix creating complicated notions of culture, tradition, value, gender and political views. These views challenge the traditional canon by allowing practitioners of these methodologies to become skilled curators of a digital world. Participatory and collaborative engagement in non-linear or chronological fashion allows content creator s to construct narrative threads, provide context and therefore create meaning for human expression in our personal lives, business communications and creative endeavors.

Humans are natural born storytellers. We create mythologies, our narratives to make sense of our world. Narrative forms are determined by the technology available at hand. From Homer the blind poet, to the medieval minstrel, to the craftsman working over his Gutenberg press to the teenager in her bedroom remixing Twilight clips for friends on her laptop – we are compelled to make sense and meaning in our lives. The message is the same, it is merely the scope that has expanded concentrically. Books made it far easier to transport ideas, film and television allowed us to express these ideas globally and the internet is taking that further still with the hypertext – allowing the content creator to utilize multiple media to explode narrative and expand understanding. Never before have we been able to present differing views on the same subject in a simple way at the same time. The vector of new media rejects the hierarchical structure model for a changeable, open and idea infused units of information transmitted from one party to another in an interactive currency of ideas.

This commodification is in direct challenge to the old, closed model wherein the currency of ideas is based on scarcity. The commodification of these ideas has contributed to the current clash between those in power seeking to sustain the commodity paradigm versus those who subscribe to the open source modality of representing and understanding the world. The topography of this open sourced contemporary discourse is a richly diverse one, creating deeper complexity in each iteration. This is the crux of the open source movement. If the user group decides that the idea is owned and utilized by the group in a participatory way, then the idea cannot become monetized.

At the intersection of art and new media, a place where the convergence emerges.